Archive for December, 2009

A 12-Step Strategy to ReFit Your Blog to the Social Web in 2010

How Does a Blog Fit into All of This?

Once upon a blogosphere, people on the web connected and talked through text, audio, and video, linking from blog to blog. That linking made a community of people who were related by content and conversations on those same blogs.
Then about [...]

Is Influencer Marketing Limiting You?

We Limit Ourselves When We Limit Our Words


UPDATE:
What is an influencer? Traditionally it has meant someone or something with psychological and social power to motivate change …

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These days the word, influencer, has become almost a proper noun. Use it in the social media world and we assume that [...]

10 Crucial Roles of a Social Media Director in 2010

What Sort of Expertise Does a Social Media Expert Need?

Social Media Marketing budgets are on the rise. It’s been said that as many as 86% of Companies are planning a Social Media Marketing Bump this year. And social media job listings aren’t so hard to find anymore.
In 2010, a new [...]

What If the Social Web Froze Over and No One Came?

about communities and harbors online and off.
I like watching the harbor out our window change. A recent snowfall covered it. The foggy diffused sunlight softens it, and tricks my eyes into thinking the whole world has gone black and white. A faint shimmer on the icy snow calls back to last spring [...]

Thanks to Week 218 SOBs

Successful and Outstanding Bloggers
Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

[...]