Gotta Be Visible Authenticity
The entrepreneurs and brand managers I work with both often start by asking how to use the social web. Their goal is to promote their business or their brand. The worry that seems consistently common in every first question is that they appear professional and helpful. [...]
The Proposition of the Old Spice Super Bowl Man
blockquote>Designers of the former type loved the theater of their demos. They loved an audience. They loved performing. Designers of the latter kind of demo preferred participants to spectators. They wanted to watch people having fun with their inventions instead of putting on a show. [...]
Magnetic from the Very First Minute!
What makes a person or a company unforgettable from the second you interact?
Why do some folks motivate and energize us? What is it about some folks that attracts people so powerfully?
What makes a magnetic personality? Is it possible for a company or a brand to [...]
When we are talking about building your own career, there is nothing more personal to you than your own blog. When you are working for a company, there are many different kinds of situations which may cause you to leave or to stay temporarily. But as you are building your career in the “real world”, [...]
Blogging is fun! I started blogging casually since 2001, moving into my own domain name in 2004, and then decided to blog professionally on my own blog since June 2007. For some reason or what, I checked out the traffic behavior of my blog. I have come to realize that the traffic’s up and down [...]