Ideas 4 Life

Who Does the Work? Who Benefits?

I’ve been a freelance writer, an online publisher, and a strategic consultant. I’ve handled a multi-state whole sale consumer products accounts, selling to big chains and to mom and pop stores. I’ve presented huge educational programs to state boards [...]

Gotta Be Visible Authenticity

The entrepreneurs and brand managers I work with both often start by asking how to use the social web. Their goal is to promote their business or their brand. The worry that seems consistently common in every first question is that they appear professional and helpful. [...]

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We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
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Adding Unique Value to Earn a Living

We have the wisdom of teachers all around us. They say that when we’re ready to learn the teacher will appear … We can find those teachers in our family, in our friends, great books by our heroes and by people we’ve heard of. Some of [...]

The Art of Finding Great Partners

As the co-producer of SOBCon, a small event conference, I had to invent a few things about working with sponsors. It took a while to build and explain the value proposition for an event that only offers 150 attendees. Yet, those weren’t just any 150 and my [...]