Ideas 4 Life

Gotta Be Visible Authenticity

The entrepreneurs and brand managers I work with both often start by asking how to use the social web. Their goal is to promote their business or their brand. The worry that seems consistently common in every first question is that they appear professional and helpful. [...]

Talk to Me

What will make a blog compelling to a user?
It’s a favorite question. Getting people to come and stay is what I do, and talking about it is almost as much fun. I might have said it in a slightly more corporate way, but what I answered [...]

Because You Asked …

Suppose you could take a weekend retreat away from the noise of the Internet …

to focus entirely on your business
to work with the support of a mastermind team
to get quality time to interact with the top people in social media
to get [...]

Strategy and Focus

Yesterday I was working with a serious professional on how to use the Internet to grow his national business. He had sent me a list of questions about strategy, productivity, time management, SEO and directories, how to use Twitter, how to write stronger headlines, and how to follow Chris Brogan’s [...]

The Proposition of the Old Spice Super Bowl Man
blockquote>Designers of the former type loved the theater of their demos. They loved an audience. They loved performing. Designers of the latter kind of demo preferred participants to spectators. They wanted to watch people having fun with their inventions instead of putting on a show. [...]