Archive for the 'social web' Category

Will Your Brand Survive the Culture Shock and Thrive on the Social Web?

New Tribes, New Rules

It seems like every day now I meet someone who is trying to make sense of the social web. Most folks seem to understand that something important is happening, but just can’t connect to the value of what they’re seeing.
The social web is a vibrant new [...]

3 Simple Steps to Add Irresistible Influence to Your Brand

Magnetic from the Very First Minute!

What makes a person or a company unforgettable from the second you interact?
Why do some folks motivate and energize us? What is it about some folks that attracts people so powerfully?
What makes a magnetic personality? Is it possible for a company or a brand to [...]

What Influence Could Push You to the Magic that Is Missing?

It’s old news and I think we all know …
If we’re not adding value, we’re taking it away.
So we’re busy adding value, doing great things, working, building, being productive. We want to get on with what we know how to do well. We do something that adds to the big thing and [...]

What If the Social Web Froze Over and No One Came?

about communities and harbors online and off.
I like watching the harbor out our window change. A recent snowfall covered it. The foggy diffused sunlight softens it, and tricks my eyes into thinking the whole world has gone black and white. A faint shimmer on the icy snow calls back to last spring [...]

You Should Have A Comprehensive Plan To Increase Website Traffic

There is a pay out more to hatching plans to extend website shipping than openly infuriating to usability tricks to bait natural visitors to your plot. single-minded, this facsimile of citizen may raspberry [...]